Tweed, the collision of retro and modern

The trend of the 1950s can be summed up in one word — Hour-glass. Women must highlight the curve of the chest and waist, especially the pursuit of a slim waist, which reminds people of the waist in Europe in the old days. At a time when everyone else was looking for a slim figure, Coco Chanel, 71, introduced tweed suits that were designed to soften the waist and free women from the bondage of shapewear.

However, the born of tweed suit was a coincidence. In the 1920 s, Coco Chanel accidentally put on the coat of her lover, the duke of Westminster, and she was deeply affected by this fluffy and soft coat. More importantly, she found the fabric have always been able to keep clothes the most perfect state, and can perfectly show the grace and motions. It is the special texture which is made of different types of threads that highlight the perfect figure of clothes and people.

In the 1930s, Chanel switched to a factory in northern France and began experimenting to incorporate new fabrics like wool and silk into her tweed designs. Chanel structured her jacket to fit more like a cardigan and less restrictive than other fashion available to women at the time. 

Tweed was primarily manufactured in Scottish twill mills, where Chanel discovered the true diversity of the fabric. Chanel’s passion for feminizing tweed by implementing new colors, materials, and textures to the then-underutilized fabric took the fashion world by storm, inspiring other French couturiers to employ her methods. 

The classic look with the tweed jacket

Look1: a pair of jeans, a white shirt and a tweed jacket

“In the world of fashion, something that never go out of fashion is a pair of jeans, a white shirt and a Chanel coat” –Karl Lagerfeld


The best thing about tweed jackets is that they have a strong sense of design, but the worst thing about them is that they are too “dramatic” and “well-behaved.” If you don’t wear them well, you will look a little bit old.

White shirt and jeans can neutralize the “formal” of the jacket and add more vitality to the whole outfit.

The Chanel cruise 2017 show in Havana, Cuba also showcases this classical and modern look that adds more modern elements.

Romantic and retro, feminine and cute, comfortable and soft, the tweed coat are suitable in many different occasions. All we need to do is to change the pieces that paired with the tweed jacket.

Look2: Tweed suit

The tweed suit is the symbol of female and elegance. We often see this look at fashion weeks where celebrities or super models wear this suit to see the show.

The whole suite may looks a little bit serious in daily life. We can add more vitality by pair it with a shirt with letters or cartoons on it or pair it with a pair of flat shoes.

Today, the Chanel tweed suit remains a symbol of the classic fashion and is redesigned in new methods in every season. Styles differ, but they all maintain the same design ethos introduced by Coco over 90 years ago.

No matter how it changes, the essence of it will never change, which is to make the people who wear it comfortable and at the meantime show the femininity and elegance of women.

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